The Importance of Customer Satisfaction

By Robert M. Keay

The Importance of Customer Satisfaction

Running a business is tough. Anybody that ever tells you otherwise is either the luckiest person in the world, or they’re simply in denial. You’ve no doubt heard the expression ‘the customer is always right’ but have you stopped to think about exactly why your customers are so valuable? Sure, they spend their money and buy from you, but they’re about so much more than that.

One of the best ways of building and establishing your business is to establish and maintain a strong business relationship with your customers. A happy customer is likely to be a returning customer, so here’s a look at a few examples of the importance of customer satisfaction in the work place.

Returning customers –
Okay, think of the following scenario: You go out to a restaurant for a meal. Your waiter is rude to you, the kitchen gets your order wrong, the food is disgusting, and you find that you’ve been overcharged when you receive your bill. Are you likely to be satisfied? No, of course you’re not. Are you likely to return for another meal at the same place? No, you’re not.

If, on the other hand, you’re met with a friendly and helpful waiter, your meal is perfect, it tastes wonderful, and you wind up having a fantastic meal, will you be satisfied then? Yes, you will. Will you likely return for a meal again? Yes, absolutely. The same can be said for any business. If your customers are satisfied with the service and/or goods you provide, they will likely return to you again and again.

Recommendations –
Another benefit of customer satisfaction is the fact that satisfied customers are more likely to recommend your business. If your customers feel that they’ve had an awesome shopping experience with you, and they’re impressed with the goods and/or services they have purchased, they will likely recommend you to others. This not only applies to friends and family members, but they may also recommend on social media by leaving you a positive review with good feedback. The more positive reviews and recommendations you receive, the more likely your business will be to succeed.

Profit –
Let’s not beat about the bush here, although you hopefully take great pride and enjoyment from your work, the main reason you run your business is to earn money and to earn a living. If your customers are satisfied and are impressed with your business, they’ll likely spend more money with you. They will also recommend you to others, which will also help to drum up interest and increase your sales. This means your business makes more money, and who wouldn’t want that?

Stand out against your competitors –
No matter what industry you are in, you will always have competitors and rivals in the workplace. A little business rivalry can be beneficial, though it’s important to ensure that you are beating your competitors. If your customers are satisfied, word of mouth quickly spreads, as do positive reviews, recommendations, and feedback. The more satisfied customers you have, the more you will stand out against your rivals.

As you can see, it’s not difficult to pinpoint the importance of customer satisfaction in a business environment. Your customers are valuable commodities. In fact, without them you wouldn’t be in business, so do everything in your power to ensure they’re satisfied after every exchange they have with you.